Marketing site + storefront relaunch
New brand site and checkout flow across web and mobile, launched ahead of peak season.
ClientNorthpeak
Timeline5 weeks
Team1 engineer, 1 designer
Result+21% conversion
The problem
Northpeak's storefront hadn't been touched in years, and the checkout flow leaked customers at every step. With peak season approaching, they needed a relaunch that was fast, measurable, and low-risk.
Our approach
- Rebuilt the brand site on a fast, content-first stack their team can maintain
- Reworked the checkout into a three-step flow with far fewer drop-off points
- Instrumented the funnel so every change could be measured, not guessed
The result
Conversion rose 21% in the first month, and the site shipped a full week ahead of the peak-season freeze.
“We launched before Black Friday with room to spare. That never happens.”
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